Frequently Asked Questions

Why Sales Training Consultants?
How do I select my curriculum?
How long are your seminars?
Why a yearly training curriculum rather than just one seminar?
Could I do just one seminar a year and still have success?
Am I able to measure the results?
What qualifications do your seminar leaders have?

Why Sales Training Consultants?

Sales Training Consultants has been providing training solutions to companies since 1983. Our training sessions are known to pay for themselves in the first two months.

We are not event trainers where you have a one or two day seminar and cross your fingers hoping that it works. Our training includes an initial seminar and anywhere from 4 - 24 follow-up modules most often facilitated by an on-site manager or trainer. This on-going paced repetition guarantees creating the new right habits to meeting and exceed the training goals.

Our satisfied customers will tell you that we work closely customizing their training curriculum and that leads to immediate results. We believe companies and profits are built through people. Our programs reflect personal growth and development at the "I AM" level where achievement drive lives.

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How do I select my curriculum?

We suggest working together following these steps:

• Determine long and short term goals and objectives.
• Evaluate skill sets necessary to accomplish primary goals and objectives.
• Prioritize skill sets.
• Select seminars to achieve selected skill sets.
• Review number of participants and the month to begin.
• Receive a customized proposal for approval.

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How long are your seminars?

The individual seminar lengths vary from half day to a day and a half with weekly follow-up sessions for one hour per week. We work with you and your staff to schedule with the least impact on business. Our goal is to provide hands on, how-to information that participants can apply the moment they leave the classroom setting.

The length of the ongoing training curriculum varies from one quarter to as much as several years. Most desire training to be a part of the culture rather than a once a year event. Achieving training as a part of the on-going culture includes a yearly course curriculum customized to increase achievement drive, goal clarity and productivity.

For training to work effectively, it should be formatted to be relevant, have pre-work and post-work assignments and behavioral change mechanisms in place. Our goal is to change behaviors not just have an event.

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Why a yearly training curriculum rather than just one seminar?

Just like marketing works best with a complete on-going campaign, training works the same way. Why just buy one training program per year? Companies that offer on-going training have less turnover, and build profits through people. This is important in today's market and fluctuating economy.

Successful executives understand the need to meet and exceed their budgets on an ongoing basis. A seminar that impacts business in the short term is good. However, when the right behaviors are reinforced throughout the year, companies are able to grow market share greater than the competition.

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Could I do just one seminar a year and still have success?

Yes. Many training budgets allow for only one seminar per year. We have found some companies are only able to do just that. Even one of our seminars will have a positive impact especially since each seminar has qualitative measuring tools. Our seminars include pre-work and post-work assignments along with weekly outlines for 4 - 52 weeks to keep your training top of mind.

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Am I able to measure the results?

We believe in quantifying all that is possible. Included with each seminar are several unique measuring tools assisting in measuring success daily, weekly, and monthly. Participants track their successes long after our seminars are over.

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What qualifications do your seminar leaders have?

Each Sales Training Consultant faculty member is an expert in their field. Everyone has sales and sales management experience. For example, Diane Rossi who is instrumental in presenting Integrity Selling®, Integrity Coaching®, and our Team Series has more than 20 years experience in all aspects of sales, marketing, contract negotiations, and employee development. Denise Zagnoli, our customer service expert, has over 33 years with AT&T sales and customer service call centers. Alice Kemper sold and managed for American Greeting Cards before becoming Vice President of Sales & Marketing with Harte-Hanks prior to starting Sales Training Consultants. We match each faculty member and their unique talents to the skill sets and objectives each organization seeks to achieve. No jack of all trades here, just practiced specialists.

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See About Us to meet our training experts.